On the occasion of World Breastfeeding Week, a weeklong series of health promotion and communication activities were conducted by SCoE4N, Department of Pediatrics, AIIMS Raipur. Activities were done on and off campus. These activities were done in collaboration with Nursing College, AIIMS Raipur. Group counseling was organized in the PNC ward, ANC OPD, Immunization Clinic of AIIMS Raipur. A seminar was organized at Nursing College and Health Talk was held at Mother and Child Hospital (District Hospital, Kalibadi). A radio talk was also done with All India Radio.